How to Optimize Images for the Web and Improve SEO

Optimizing images is more than compressing

Web optimization includes resizing, choosing the right format (JPG, PNG or WebP) and keeping visual quality. This impacts SEO and Core Web Vitals — especially LCP.

How to optimize with our tool

Open the [Image Optimizer](/en/image-optimizer)
Set max width/height if needed
Use quality around 0.7 for a solid balance
Download the optimized files in your browser

Quick checklist

Resize to the real display size
Prefer WebP when browser and CMS support it
Compress product photos and ad banners
Avoid uploading 4000px images for a 400px card

Expected result

Faster pages, better mobile experience and higher conversion potential on landing pages and stores.