Google Ads Search Preview Tool

Why simulate Google Ads search results by location?

Google Ads campaigns are frequently targeted at specific cities, regions or countries, but it's hard to know exactly what a searcher in that location actually sees. This tool uses Google's own UULE parameter — the same mechanism Google uses internally to simulate a search from a specific place — to open a real search results page as if you were searching from the city you choose, without changing your device's actual location or VPN.

This is useful for agencies and advertisers who need to audit how ads, local packs, and organic results look for clients in different markets, for QA before a campaign launch, or simply to understand how competitors are positioned in a target city.